Attractive urban lighting as a new destination branding

Rizky Amalia Achsani; Kurniati Ornam; Hanson Endra Kusuma; Surjamanto Wonorahardjo; Sugeng Triyadi

doi:10.30822/arteks.v7i2.1395

Authors

Rizky Amalia Achsani Department of Architecture, School of Architecture, Planning and Policy Development, Institut Teknologi Bandung , Department of Architecture, School of Architecture, Planning and Policy Development, Institut Teknologi Bandung https://orcid.org/0000-0001-8334-317X (unauthenticated)
Kurniati Ornam Department of Architecture, School of Architecture, Planning and Policy Development, Institut Teknologi Bandung , Department of Architecture, School of Architecture, Planning and Policy Development, Institut Teknologi Bandung https://orcid.org/0000-0002-6146-6619 (unauthenticated)
Hanson Endra Kusuma Department of Architecture, School of Architecture, Planning and Policy Development, Institut Teknologi Bandung , Department of Architecture, School of Architecture, Planning and Policy Development, Institut Teknologi Bandung https://orcid.org/0000-0002-4945-3225 (unauthenticated)
Surjamanto Wonorahardjo Department of Architecture, School of Architecture, Planning and Policy Development, Institut Teknologi Bandung , Department of Architecture, School of Architecture, Planning and Policy Development, Institut Teknologi Bandung https://orcid.org/0000-0001-9719-2579 (unauthenticated)
Sugeng Triyadi Department of Architecture, School of Architecture, Planning and Policy Development, Institut Teknologi Bandung , Department of Architecture, School of Architecture, Planning and Policy Development, Institut Teknologi Bandung https://orcid.org/0000-0002-4223-2294 (unauthenticated)

DOI:

https://doi.org/10.30822/arteks.v7i2.1395

Keywords:

Attractive place, Destination branding, Urban lighting, Visual experience

Abstract

In recent decades places that use attractive urban lighting to attract visitors have emerged. This shows a shift in lighting, giving the impression of a place, nocturnal image, and attracting attention. The purpose of this paper is to explore places, activities, and impressions of attractive urban lighting to see its potential in improving city visuals at night. The data was collected through an online questionnaire distributed by a non-random snowball sampling method from 126 respondents. The analysis was carried out in stages, starting with content analysis and continued with correspondence analysis and hierarchical clustering. The results showed that places with attractive urban lighting could be grouped into seven categories of place, ten categories of activity, six categories of impression. Three models are formed from these themes, namely cognitive image, unique images, and affective image, which will form an overall image of attractive urban lighting as the new destination branding.

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Author Biographies

Rizky Amalia Achsani, Department of Architecture, School of Architecture, Planning and Policy Development, Institut Teknologi Bandung, Department of Architecture, School of Architecture, Planning and Policy Development, Institut Teknologi Bandung

Doctorate Student of Department of Architecture, School of Architecture, Planning and Policy Development, Institut Teknologi Bandung, Indonesia.

Rizky Amalia Achsani contributed to the research concepts preparation, methodologies, investigations, data analysis, visualization, articles drafting and revisions.
Kurniati Ornam, Department of Architecture, School of Architecture, Planning and Policy Development, Institut Teknologi Bandung, Department of Architecture, School of Architecture, Planning and Policy Development, Institut Teknologi Bandung

Kurniati Ornam contribute to the research concepts preparation and literature reviews, data analysis, of article drafts preparation and validation.
Hanson Endra Kusuma, Department of Architecture, School of Architecture, Planning and Policy Development, Institut Teknologi Bandung, Department of Architecture, School of Architecture, Planning and Policy Development, Institut Teknologi Bandung

Hanson Endra Kusuma contribute to methodology, supervision, and validation.
Surjamanto Wonorahardjo, Department of Architecture, School of Architecture, Planning and Policy Development, Institut Teknologi Bandung, Department of Architecture, School of Architecture, Planning and Policy Development, Institut Teknologi Bandung

Surjamanto Wonorahardjo contribute to the research concepts preparation and literature reviews.
Sugeng Triyadi, Department of Architecture, School of Architecture, Planning and Policy Development, Institut Teknologi Bandung, Department of Architecture, School of Architecture, Planning and Policy Development, Institut Teknologi Bandung

Sugeng Triyadi contribute to methodology, supervision, and validation.

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