Kartini, et al. “Pengaruh Strategi Competitive Advantage Dan Citra Merek Terhadap Minat Beli Produk Oppo Dikalangan Mahasiswa UBB”. AKSIOMA : Jurnal Manajemen, vol. 3, no. 2, Aug. 2024, pp. 67-77, https://doi.org/10.30822/aksioma.v3i2.3433.