Implementasi Branding Dan Digitalisasi Bisnis Pada UMKM Di Wilayah Klampok Kota Blitar
DOI:
https://doi.org/10.30822/berbakti.v1i2.2451Keywords:
UMKM, branding, digitalization, social mediaAbstract
In this journal, the authors will discuss Branding and Digitalization in UMKM in the Klampok Village, Sananwetan District, Blitar City. This journal will discuss in detail what branding and digitization are that we will apply to UMKM in this Klampok village. Branding itself is an attempt to provide a company with a certain design or symbol as an identity in a business or company. Branding is usually synonymous with logos, designs, packaging, brands, etc. Branding is very important because branding can create an impression on consumers so they can find out what the company expects. In addition, Branding is also a way to differentiate yourself from performance competitors or other companies. Digitalization is a process of change that is analog to digital technology. This digitalization is also a framework for increasing the efficiency and effectiveness of performance in each section. The digitalization that we are doing is more focused on digitalizing marketing, digitizing marketplaces, digitizing social media and also creating websites for the UMKM we assist. The Branding and Digitalization that we do is of course to help the UMKM that we assist can develop properly.
Downloads
References
Aji, R. (2016). DIGITALISASI, ERA TANTANGAN MEDIA (Analisis Kritis Kesiapan Fakultas Dakwah Dan Komunikasi Menyongsong Era Digital). Islamic Communication Journal, 1(1), 43–54. https://doi.org/10.21580/icj.2016.1.1.1245
Ayu, I. D., Tantri, A., Martina, K., Putri, D., & Arya, I. P. (2020). Implementasi Digital Marketing Pada UMKM di Kabupaten Klungkung Dalam Meningkatkan Komoditas Profit. Jurnal Pendidikan …, 12(2), 263–275. https://ejournal.undiksha.ac.id/index.php/JJPE/article/view/29305
Malang, K., Rangka, D., & Umkm, A. (2019). Vertic Eridani Budi Darmawan, Aisyah Larasati, Abdul Mu’id, M. Very Irvan Maulidin dan Yohana Ruth Wulan Natalia S. Implementasi Digital Branding Pada Umkm Bidang Kuliner Di Kota Malang .... 33. 33–39.
Narmaditya, B. S., Sugiarto, N. S., Khoiriah, A. A., & Anggraini, F. S. (2022). Produk UMKM Desa Tumpakrejo Guna Meningkatkan Nilai Jual Produk. 5(2).
Rumah, M., & Abun, M. (2021). Pendampingan Penerapan Branding Pada Usaha. 5(2), 184–195.
Setiawati, S. D., Retnasari, M., & Diny Fitriawati. (2019). Strategi membangun branding bagi pelaku Usaha Mikro Kecil Menengah. JURNAL ABDIMAS BSI Jurnal Pengabdian Kepada Masyarakat, 2(1), 125–136.
Sophiana Widiastutie, Darmastuti, S., Juned, M., Nahampun, A. G., Chaerunisa, F., & Amellia, S. (2022). Penyuluhan Strategi Branding Kopi Lokal di Pasar Global bagi Komunitas Teman Kohi. Empowerment: Jurnal Pengabdian Masyarakat, 1(6), 871–880. https://doi.org/10.55983/empjcs.v1i6.329
Tarbiyah, F., Kudus, I., & Az-zahra, N. S. (2021). NCOINS : National Conference Of Islamic Natural Science ( 2021 ) Implementasi Digital Marketing Sebagai Strategi Dalam Meningkatkan Pemasaran UMKM. 77–88.
Yacub, R., & Mustajab, W. (2020). Analisis Pengaruh Pemasaran Digital (Digital Marketing) Terhadap Brand Awareness Pada E-Commerce. Jurnal MANAJERIAL, 19(2), 198–209. https://doi.org/10.17509/manajerial.v19i2.24275
Yanuar, R., Lutfiyani, I. Q., Hastadi, A. Y., Wahyuningsih, F., Wahyuni, A. T., Fauzi, G. F., Nurfaizah, A., Mustofa, M., & Rohimah, T. (2022). Pengembangan UMKM Melalui Optimalisasi Branding dan Penggunaan Media Digital di Desa Sindangbarang, Kabupaten Cilacap. Jurnal Pusat Inovasi Masyarakat (PIM), 4(1), 70–84. https://doi.org/10.29244/pim.4.1.70-84
